Archive for the ‘Lab Descriptions’ Category

Lab 11   1 comment

 

For the lab 11 assignment I decided to research Nike.  Nike is one of the largest sports equipment retailers in the world, and they have created an international empire.  Nike has shown great skill in their marketing campaigns and excel in nearly every facet. 

Online marketing, television brand integration, buzz marketing, and sports teams are all areas in which Nike excels in.  They have at least 10 different Twitter accounts and Facebook profiles which all tailor to a specific aspect of Nike (lifestyle, general fitness, or specific sports).  This creates a huge online presence, and combined with the trend culture of Twitter, Nike is able to effectively produce am ungodly ammount of buzz marketing.  At the last world cup, Nike was the most recognized/referenced brand there, and they were not even an official advertising sponsor. 

Nike has developed a line of television commercials that are all available on a function called Nike TV.  This is sort of like a database of all of their best commercials that are available for instant viewing.  The commercials are also broadcasted on television frequently, and are specifically tailored depending on the sporting event that is on TV.

Nike’s masterful marketing techniques have earned them a spot at the top of the corporation food chain. Compared to competitor brand Under Armor, Nike might as well be like McDonalds and Under Armor is like Burger King… it just isn’t the same.  Those that work in the marketing department at Nike have definitely found their target audience, and they are even better at finding new audiences.

 

References:

http://www.football-marketing.com/2010/06/11/nike-ad-beats-official-sponsors-for-oline-buzz

http://www.loeb.com/negotiatingsportsrelatedbrandintegrationdeals/

http://www.tracktownusa.com/track.item.29/Best-Nike-TV-Ads-2.html

http://www.reuters.com/article/2011/06/28/us-nike-outlook-idUSTRE75R5JQ20110628

 

 

Posted June 29, 2011 by Big Man in Lab Descriptions

Lab 6   1 comment

This is my presentation on the 1st Amendment, and how to avoid getting in to trouble with it

Posted June 21, 2011 by Big Man in Lab Descriptions

Lab 2   2 comments

1. The main Publics of Queens: Student body, Parents of the students, Alumni, Donors/Trustees, Faculty, and the Staff

2. Internal Audiences: Student body, Faculty, Staff

External Audiences: Parents, Alumni, Donors/Trustees

3. Student Body– The multiple Facebook profiles and Twitter pages that are all devoted to spreading information about Queens.  Queens has a great website as well.  These are the ways that Queens communicates to students.  the students communicate to the university through the multiple surveys that students take, like residence life surveys as well as at the end of a class.

Faculty/ Staff- The Faculty and Staff make great use of the medium email.  Email is used actively by both parties to express concerns or questions.  The second most utilized method would be the telephone.  Whether it is office phones or cell phones, members of the Queens administration can be quickly reached by telephone for a more direct way to talk than emails.  Due to the working relationship, and the speed of passing information, there is no set preference for communication.

Parents/ Alumni- The best way to communicate with the parents of students is through the website.  With the new layout of the website, there is a large availability of information that parents can peruse through at their own pace.  Should the parents have any concerns, there are any number of people that Queens encourages them to talk to.  I know that Dean Downey himself offers his own time on a regular basis to talk to parents.

Donors/Trustees- Queens places a much higher emphasis on their Donors and Board of Trustee members because it is a private University so it depends on this demographic group that provides the financial support for the University.  Queens sends out newsletters to their donors, and the university often holds fundraising dinners in which members of the University administration will address in person what changes have been happening in and around the campus.

4.  I am currently part of the student population at Queens

Posted May 21, 2011 by Big Man in Lab Descriptions