ISC #4   Leave a comment

As people begin to rely more and more on technology for their everyday lives, more and more time and money is spent on sending messages to these people.  Specifically on the Internet and on Television, hundreds of companies and corporations compete daily to try to expose their messages to the viewer audience.  There are three prominent ways that information reaches people, and they can normally be categorized into either Public Relations, Advertising, or Marketing.  All three of these methods are very similar and hold a number of shared ground, but they are in fact very specific.

Public Relations is not so interested in selling a product or service like advertising and marketing are.  Think of it as public relations professionals are more concerned with selling an individual rather than a specific thing.  From as early as Rockefeller, high profile individuals like politicians, CEO’s, and even athletes have employed public relations professionals to help bolster their public support.  Think of individuals like Shaquielle O’Neal.  Shaq is notorious for being energetic and well, goofy.  He was often seen joking and laughing with teammates on the court where he ruled as king.  Off the court, Shaq updates a Twitter account very regularly, which help people foster a better opinion about him.  Just try to harbor a grudge against a guy that can produce something like this:

http://www.tout.com/m/4qm9yj

Advertising is an attempt to show a specific product or service in a light that would convince others to buy it.  More simply stated, basically any kind of commercial that appears on your TV screen would qualify as an advertisement.  There are many different strategies involved with drafting a successful advert, and this has evolved into a multibillion dollar industry.  One such company that has thoroughly established itself as an advertising king is Budweiser.  Notorious for their hilarious Super Bowl commercials, Budweiser has successfully convinced millions of Americans that Budweiser is a beer worth buying.

Marketing is very similar to advertising but they differ in that marketing is a much more strategic, long term campaign rather than a simple commercial.  While single advertisements may make up a specific Marketing campaign, all of the commercials involved would portray the same underline thing.  For example, make-up commercials will usually highlight some celebrity to show that everybody uses that specific product.  While the product or celebrity spokesperson may change, the message is clear that women who want to be beautiful should use this product.  Another great example of a successful marketing strategy would be Nerf.  In an attempt to sell more dart guns, Nerf devised the “N-Strike” campaign that would show younger boys playing with their friends in a tactical, war-like scenario that looks downright fun.  There are multiple commercials and products that make up “N-Strike” but they all have the same underlying message.  Check out this commercial for a better look:

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Posted June 22, 2011 by Big Man in ISC Topics

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