PR 1   1 comment

While Basketball fans everywhere might be enjoying the Mavericks Heat championship series, many fans are either mourning or celebrating the announcement of the retirement of legendary big man Shaquille O’Neal.  Shaq has been an active player in the NBA for 19 long seasons, and is one of the most decorated players to ever play the game.  Finishing his career with 19 completed seasons, 28,596 points, 13,099 rebounds, 15 all star selections, 4 NBA championship rings, and 3 championship MVP awards, Shaq has without a doubt cemented his legitimacy for his qualification to be inducted into the hall of fame. Shaq was a notorious jester, often picking up fines for his sense of humor.  One such incident occurred when interviewing reporters asked ‘Big Daddy’ about the new Chinese center Yao Ming, and Shaquille claimed that he had nothing to fear.  One of the more pressing matters is the relationship between Kobe Bryant and Shaquille O’Neal.  Having won three consecutive championships together, Shaq’s trade to the Miami Heat was the spark to the inferno of bad blood between the two for years to follow.  Reportedly leading a New York City night club in a rap diss against Kobe, Shaq jokingly played the situation off.  Despite his tenacious play on the court, Shaquille lead a very scholarly and philanthropic lifestyle.  He completed his college degree in 2000, and followed up with a completed MBA in 2005.  Shaq often donated hundreds of toys to children in need around the Christmas time, loading his oversized pickup truck to the brim with new toys.  Even better was that he delivered these toys anonymously, doing it out of the goodness of his heart, not for the publicity.  From a public relations perspective, Shaq is a gold mine.  Constantly in the headlines, any public relations professional lucky enough to represent him would have countless opportunities to show off Shaq’s generosity, truthfulness, and his great sense of humor.  Shaq has never been involved with any real scandals other than the feud with Kobe Bryant, and even that was fueled by journalists eager to sell more papers.

Super Dunk! 


Posted June 4, 2011 by Thinking&Drinkin in PR Connections

One response to “PR 1

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  1. Brandon,

    Your writing for the blog would be enhanced by breaking your writing into paragraphs with one main point per paragraph. Unlike other forms of writing, “writing for the eye” values breaks.

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