Chapter 1   Leave a comment

After reading the first chapter of our textbooks, things started to make much more sense to me.  I was surprised by the difference between marketing and Public Relations.  I realize now that public relations is much more oriented with the entire community that is associated with the company rather than just the product and the environment.  However, I am getting a little ahead of myself at this point.  The beginning of the chapter brought up an incredibly powerful point by mentioning Osama bin Laden.  The message is even more importnat and significant now that bin Laden is actually dead.  However, for more than half of my life on this planet, bin Laden was depicted as the most evil villain on the face of the planet.  Of the six billion people on the Earth, he was the most harmful to any kind of civilized and organized society.  Naturally there is a certain amount of respect that comes with that kind of a reputation, and reading about him changing his fear tactics to adopt a more ‘civilized’ approach via the Internet is very shocking.  Obviously he understands that he is a very influential man, and his time is valuable.  The fact that he believes that he would reach a larger audience to receive his message online really shows the significance of online communication.  I believe that Seitel does a very good job throughout the first chapter of establishing his credibility.  While he gives a traditional about the author section, his true relevance lies in his ability to connect to his readers.  He makes many cultural references that include music artists, to political events all in a successful attempt to explain his well deserved authority.  Seitel provides an interesting outlook on the field of Public Relations.  He remains seemingly unbiased in his description of the many different definitions of the purpose of Public Relations.  I think that this is going to be a very interesting book, and I think that Seitel has a lot of very useful information to share about the importance of Public Relations.


Posted May 21, 2011 by Thinking&Drinkin in Reading Notes

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: